Case Study: Pricing Strategy

Pricing strategy and pocket price project for industrial chemical company

Client: Chemical Company

Problem:

A leader in the production of value-added downstream products based on phosphoric acid needed a new comprehensive pricing strategy. The company produces a wide range of products targeted at many different customer groups, including phosphate salts, food additives, hygiene products, phosphorus derivatives and
fire retardants.

Scope of Work:

Develop an auditable and reproducable method for accurately assessing and quantifying all off-invoice costs and discounts to each customer. Off-invoice costs included freight (both “on” and “off” invoice), credits upon proof of sale, and various other rebates and discounts.

What Quantalyst Did:

  • Analyzed customer databases and extracted statistics to accurately assign all off-invoice costs to both the customer and the product.
  • Created and implemented auditable methods for maintaining this cost data in the client's accounting systems.
  • Segmented customers to allow peer-to-peer comparisons.
  • Produced graphical comparative “net net” (an internal term) or “pocket price” reports for each product and each customer to identify pricing disparities.
  • Audited discount pricing databases to identify disparities that existed between negotiated pricing/discounts and actual system implementation.

Results:

  • The firm developed pricing strategies for each customer segment that ensured equitable customer treatment and consistent implementation in the field.
  • Identified pricing disparities and developed customer-specific actions to be implemented as existing contracts expire.
  • Quantified the potential improvement in bottom line results. The profitability increases are substantial, with the largest gain for a single customer forecast at $50,000.
  • The system audit confirmed validity of the internal processes and provided credibility for the system changes to the sales force and operations personnel in the field.
 
 
Cases Listed by Industry Pricing Strategy